SGC Group appointed as new UK distributors for Benelli and Franchi

Exeter, Devon - 29/11/2024

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As of today, the SGC group can officially announce it will serve as the new exclusive distributor for Benelli and Franchi products across the UK and Republic of Ireland, with the new agreement starting 1st January 2025. These partnerships signify a major step in ensuring wider availability of these premium brands within the given regions.

 

Benelli are renowned for their high quality and innovative shotguns and rifles - especially for hunting and competition. Franchi, meanwhile, are famous for their build quality and traditional designs. As part of the new deal, customers can expect access to a full range of products as well as the quality service and support they are accustomed to.

 

This significant partnership marks a major milestone for SGC, solidifying its position as the premier destination for UK shooters. Benelli and Franchi are brands celebrated globally for their innovative designs, exceptional craftsmanship and unparalleled performance. "We are delighted to be appointed as UK and Republic Of Ireland distributors for Benelli and Franchi" said Gary Lamburn, Managing Director of the SGC Group. "These brands embody the highest standards of quality, innovation, and tradition, aligning perfectly with our commitment to providing customers with the industry’s best products and services."

 

Benelli are best known for their cutting-edge technologies such as the Inertia Driven System, A.I (Advanced Impact), BE.S.T. surface treatment and many more. The Italian company combines these technologies with stylish designs which the SGC will be showcasing at all the major events of 2025. The South West based company are looking forwards to exhibiting a wide range of both semi-automatic and over-under shotguns alongside a selection of bolt action rifles at this year’s British Shooting Show and looks forward to welcoming all to the stand to see the full range of products.

 

In regards to Franchi, the SGC will be looking to widen their appeal and reacquainting their customers with the brand. Gary Lamburn MD feels “This great Italian Marque are a brand that is underappreciated in the UK and one that many end users should take a look at”. With its rich history dating back to 1868, Franchi are renowned for quality shotguns and rifles, including semi-automatic, over-under and side-by-side models.

 

" This partnership is a testament to our continued dedication to excellence and customer satisfaction,” added Aboo Cattran, Director of SGC Group. “We look forward to introducing these exceptional products to our customers and providing them with the same level of availability, service and expertise that they have come to expect from the SGC." As part of the partnership between Sportsman Gun Centre and the two new brands, SGC will offer a comprehensive range of Benelli and Franchi firearms along with expert advice, maintenance services and after-sales support. Customers will have access to the latest models, including the innovative Benelli Lupo, Benelli 828 S and the brands wide range of semi-auto shotguns. From Franchi, customers will have access to the Affinity 3, Horizon All Terrain and many other popular lines.

 

For more information about the ranges, please contact the Sportsman Gun Centre or visit one of our stores. Email: [email protected] or Call: 01392 354854.